Whenever you search a topic on the Google search engine, it analyzes all the data across billions of websites. It displays the best match at the top of the results. It uses algorithms to determine the best website within microseconds. Some known criteria Google implements while showing the results, but the exact methodology is still a secret. Most of the time, a well-designed and well-structured website is most likely to appear higher in ranking. The authoritativeness of the website is mainly determined by its homepage. Hence, a well-developed website that considers all these aspects impacts your SEO value.
Search Engine Optimization (SEO) demands an in-depth analysis of industry best practices and an understanding of how search algorithms operate. SEO is vital, especially for nonprofits, because ranking in Google makes your mission stand out and brings in more donations.
To make your organization lead the board, it must appear in the first few results when people search for you. Not being able to do so is alarming because what of the educational content you produce if your target audience never finds it?